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Before your call with Joel
Meet Gerard Adams, founder of Leaders Create Leaders. Watch his message to understand the Institute, hear from members, and prepare for your Leaders Create Leaders call.
Meet Gerard Adams
What is LCL?
A Christ centered, AI Native Leadership Institute for business owners and executives preparing for their next chapter. Purpose. Peace. Profit. In that order.
What will you discuss with Joel?
Your goals, where you need support, which membership fits, and the investment and commitment involved. Use the conversation to decide whether LCL is right for you.
More from Gerard: Why we built the Institute
Video testimonials
Hear directly from LCL members. Start with Larry English.
Member stories
Hear it
from the men.
Member experiences
From the men in the room
The work.
In their words.
“Gerard’s 1:1 mentorship transformed my life. He helped me extract a vision mapped to my higher self, build a roadmap for my definition of success, and become the man capable of creating it. Because of Gerard, I’ve elevated as a father, business owner, son, husband, and human being. He won’t just help you think bigger. He’ll help you play a bigger game in every area of your life.”
“My eCommerce business hit 8 figures and tripled in team size, but I felt unprepared to lead at the next level. A year later, I’ve stepped fully into my CEO role, built a 70+ person team, and we’re scaling toward 9 figures with real momentum today.”
“This program changed my perspective on life, leadership, and what it means to truly show up for myself, my family, and my business.”
“I learned to regulate my nervous system, deepen my faith, and redefine what it means to be a great family man.”
“Shortly after joining Leaders Create Leaders, I enrolled 2 new high-ticket clients and gained the clarity, leadership, and confidence to build at a higher level.”
“After 3 months with LCL, my life and leadership trajectory completely shifted.”
Who you’ll be speaking with
Meet Joel Brown
Joel is your point of contact for exploring membership with Leaders Create Leaders. Your call is a chance to talk through where you are, what you want to build, and whether the Institute is the right fit for your next chapter.
A conversation about you
Come ready to share your goals, the challenges you are facing, and the support you need in business and life. Bring the questions these videos raise for you.
Clarity before you decide
Joel will walk you through membership, coaching and experiences, the time commitment, and the investment. Your wife is welcome to join so you can ask questions and consider the decision together.
Questions before you decide
Time, family, fit, and what makes LCL different. Start here, then bring your own questions to Joel.
I don’t have the time. How would I fit this in?
Most men who come to LCL are already carrying a lot. Start by looking at what your current way of operating is costing you. How many decisions still come back to you? How much energy goes into conversations you keep delaying? How much of your calendar belongs to work someone else could learn to own?
The work here is to develop other leaders, set boundaries, use systems and AI well, and change the patterns that keep you under pressure. That takes participation. It is also how you begin creating capacity instead of carrying everything yourself.
Ask Joel to walk through the actual coaching cadence, Team commitments, and event expectations for your membership. Compare that with your calendar and the cost of continuing as you are. Make a decision you can follow through on.
I need to talk to my wife before making this investment.
Have that conversation. Your family is part of why this work matters, and a meaningful investment deserves alignment at home. Share what you want to change, why you are considering LCL, and what you hope your wife and children will experience differently because of it.
Watch Gerard’s message together. Talk openly about the financial commitment, time involved, and any concerns she has. Growth should show up in how you listen, keep your word, handle pressure, and lead at home, as well as in your business.
We invite your wife to join you on the call with Joel. Bring your questions together so you can both understand the membership, the time involved, and the investment before making a decision. The goal is a commitment your family understands and supports.
Is LCL really for someone like me?
LCL serves two kinds of builders: the business owner whose company still depends too heavily on him, and the successful executive who feels called to build something of his own. You may be growing a company, preparing for ownership, or asking what the next chapter requires of you.
What matters is your willingness to tell the truth, take responsibility, practice what you learn, and contribute to the men around you. Our curriculum is grounded in Jesus Christ’s teachings. You do not have to share every belief to participate, but you do need to respect that foundation and be open to the work.
If you want accountability that reaches into your business, family, faith, and daily decisions, bring that to your call. If you are looking only for contacts, passive content, or a quick fix, the Institute may not fit. Joel’s conversation with you is about finding that out honestly.
I’m exploring other masterminds, coaches, programs, and brotherhoods. What makes LCL different?
LCL is not a mastermind or a coaching program. It is a Leadership Institute. The focus is the members and the leaders they become. We are building an organization that can carry its mission beyond any one founder.
We curate experts in business and integrative leadership based on real-world experience and proven wisdom. Celebrity and clout are not our standard. What matters is whether a mentor has lived the work, can help you apply it, and will hold you to it.
This is an arena for practice. Through our four levels of formation, men complete challenges, apply skills in real time, and face honest confrontation when their actions fall short of their commitments. You are expected to walk the walk, not just talk the talk. Brotherhood means men who care enough to tell you the truth and stay alongside you as you do the work.
That care reaches beyond the business. Your faith matters. Your family matters. The people at home should experience the growth you talk about in the room. Purpose. Peace. Profit. In that order.
We bring virtual support and intentional in-person experiences together. Our proprietary AI app, currently in beta with members, is designed to help you recognize patterns, stay connected to your commitments, and support accountability between conversations. Elite includes one-on-one mentorship with experienced mentors, alongside the brotherhood and business support. In-person adventures and shared challenges put the work into practice and create the conditions for lifelong bonds.
When you compare options, ask who the organization is built around, how learning becomes action, and who will know whether you followed through. That is the standard we are building LCL to meet. Joel can walk you through the mentorship, tools, and experiences included in the membership you are considering.
In person
Our next event
Explore the details for our next Leaders Create Leaders event.
Details for our next event
